Your Questions, Answered

  • All Rancher’s Choice products use a three-part lot code that includes:

    1. An 8-digit assigned lot number

    2. A 6-digit packaging date

    3. A 4-digit military time stamp

    Example:
    31214212 121422 1350

    This number identifies when and where the batch was produced.

    Using the example 31214212:

    • 1st digit – “3” → Run number of the production line

    • 2nd & 3rd digits – “12” → Month of the year (December)

    • 4th & 5th digits – “14” → Day of the month

    • 6th digit – “2” → Last digit of the year (2022)

    • 7th digit – “1” → Facility number where the batch was produced

    • 8th digit – “2” → Production line number

    So, 31214212 indicates a batch produced on December 14, 2022, at facility 1, line 2, run 3.

  • At this time, Rancher’s Choice is only available at select farm, ranch, and pet supply retailers. Please contact us to find a retailer near you. Get in Touch

  • Rancher’s Choice products are made in the USA using trusted manufacturing processes and quality ingredient sourcing to ensure consistent performance and reliability.

  • Product labels and feeding or usage guidelines make it easy to choose the right option for your needs. Each product listing also includes a link to a detailed product information sheet.

  • Rancher’s Choice focuses on consistent quality, practical formulations, and products that perform in real-world conditions.

  • Yes, products are developed and tested to meet quality and safety standards you can trust.

  • Rancher’s Choice products are developed for people who value dependable performance—whether caring for animals, maintaining property, or supporting an active rural lifestyle.

  • Rancher’s Choice includes lick tubs, pressed blocks, pet food, livestock feed, and other farm and ranch essentials designed for everyday reliability and value.