Where Family Values Meet Animal Nutrition.

At RANCHER’S CHOICE®, we’ve been proudly family-owned for more than 20 years, building our reputation on trust, hard work, and honest feed. To us, animals are more than livestock or pets—they’re part of the family, and they deserve nothing less than the best.

That’s why every RANCHER’S CHOICE® recipe is carefully formulated by experienced animal nutritionists. We combine the latest science in animal health with time-tested know-how, ensuring every bag delivers the perfect balance of protein, energy, vitamins, and minerals your animals need to thrive.

We choose exceptional ingredients, avoid unnecessary fillers, and create feed that’s not only healthy but also palatable and easy to digest. From farms to backyards, we’ve been helping animals live their best lives for decades—all while keeping our prices fair.

RANCHER’S CHOICE® — Better Feed. Better Life.

Our state-of-the-art facility allows us to make quality products at low prices.

Our facility is certified by the Facility Certification Institute (FCI), a feed industry standard to ensure feed and food safety. We are also certified by the American Feed Industry Association (AFIA) Safe Feed/Safe Food Program. Lastly, our facility is HACCP certified.